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IYD (In-Your-Distribution)
Anomaly detection for people. Green light if you're acting normal. Red if you're not.
W24ActiveB2BGovtechAIEvery fraud system, every intrusion detector, every quality-control line works the same way: learn the distribution, flag what falls outside it. For forty years we have applied this to transactions, packets and ball bearings. IYD applies it to the public.
An IYD unit is a ceiling-mounted sensor and projector. It learns what normal looks like in a space, a train platform, a campus quad, a mall atrium, and then softly illuminates each person in it. Green means you are behaving as expected. Red means you are not. That's the whole product. We don't say what you did. We don't know what you did. We only know nobody else was doing it.
Customers report that red events drop 80% within a month of installation, which is either because incidents fall or because everyone learns to walk at the same speed. Both outcomes renew.
Most people spend their entire lives in the green. We think that's beautiful.
Active founders
Annika Broussard-Feng
Founder & CEO
Built anomaly detection for a payments company. Was once flagged by her own system at a company offsite for "atypical enthusiasm." Considers it the product's first success.